Your editorial team is publishing content — but traffic isn’t growing. The problem is often not the quality of your content, but the topics: you write about what interests you, rather than what your readers are searching for.
We help you fix this.
What is it
A one-year content calendar is a strategic tool built on real data: what people in your region are searching for, when they search for it, and where your competitors already rank for these queries.
We analyze search demand, seasonality, and local specifics — then develop 15 priority topics, each with the potential to consistently attract readers for months, not just on the day of publication.
What you get
- Analysis of search demand in your region and niche
- 15 evergreen content topics — taking seasonality and competition into account
- Ready-to-use content briefs for each topic — hand them over to your editorial team and start writing right away
- Recommendations on structure, headlines, and keywords for each piece of content
- An explanation of why these topics were selected — what drives the choice and what traffic potential to expect
Who it’s for
This product is for editorial teams that already publish content but want their articles to attract readers beyond the day of publication. It is especially relevant if:
- you have content, but little to no organic traffic
- your editorial team is constantly busy and has no time to think about strategy
- you want to understand which topics actually perform on Google, rather than simply seem important
Evergreen content is content that continues to attract readers 3, 6, and 12 months after publication. One well-written article on the right topic can generate more traffic than a dozen news stories.
We select topics that are relevant to your region, have real search demand, and don’t require you to compete with major publications for the exact same positions.
What is an SEO content calendar?
It is a one-year publishing plan based on an analysis of search demand, seasonality, and the competitive landscape. Unlike a standard editorial plan, it answers not only the question “what should we write about?” but also “when?”, “how should we phrase it?”, and “why will this particular topic attract readers from Google?
How is it different from a regular content plan?
A regular content plan is a list of topics that seem important to the editorial team. An SEO content calendar is a list of topics that the audience is searching for, with data on search demand, competition, and the best time to publish. The difference is simple: one plan answers the editorial team’s questions, while the other answers readers’ questions.
What data is it based on?
Google search query analysis, Google Search Console and Google Trends data, competitor analysis in search results, seasonal search demand trends, as well as a briefing with the editorial team — to account for topics where you have in-house expertise and the ability to create high-quality content.
What does the completed calendar include?
A table with topics distributed across the months, recommended publication dates, search demand estimates, and priorities. Each topic also includes a content brief: headline, meta title, meta description, keywords, content structure, and guidance on which competitors to look at.
Do NGOs need a content plan?
Yes — especially if an organization regularly publishes content on its website or wants important materials about its projects, research, and areas of work to reach readers through search. An SEO content plan for NGOs takes into account the specific audience and information needs of beneficiaries, rather than relying only on general search trends.
Can you create a calendar for a specific section or region?
Yes. We can prepare a content plan for a specific topic, section, or geographic area — for example, for a regional media outlet that wants to strengthen a particular area, or for an NGO entering a new region.
Does the calendar need to be updated throughout the year?
Ideally, yes — at least once a quarter. Search demand changes, new topics and events emerge, and some planned content may become outdated. We recommend reviewing priorities every three months and adjusting the plan accordingly.
When should seasonal content be published?
One to two months before the peak in search demand — this gives Google time to index the content, helps it gain initial rankings, and allows it to reach the audience when people start actively searching for the topic. For example, content about the heating season should be published in September, while content about the NMT should be published in February–March. This is one of the key principles we incorporate into every SEO content calendar.