Technical issues on your website are an invisible barrier between your content and your readers. Google may fail to index some pages, rank them lower, or overlook new content — and you may not know about it until someone takes a closer look under the hood.
We conduct technical SEO audits for media organizations and NGOs — and don’t just hand you a list of issues. We support the implementation process through to completion.
What we check
Indexing and Structure
- Identifying the primary domain version — which version of the site is indexed and whether there are any conflicts
- Number of pages valuable to search engines — how many of them are actually indexed
- robots.txt check — whether important sections are blocked from Google
- Sitemap — availability, correctness, and whether new content is included
- Canonical URLs — whether canonical pages are set correctly and whether there are any conflicts
Technical Health
- Website loading speed — Core Web Vitals and mobile performance
- Google recommendations — issues identified by Google in Search Console
- Image optimization — size, format, and alt tags
Content and Links
- Article structured data — whether the date, author, and headline are correctly passed to search
- Language version setup — whether hreflang is configured correctly when multiple languages are available
- Website link analysis — internal links, broken links, and internal linking
- On-page optimization — heading structure, metadata, and duplicate pages
SEO audit for media organizations vs. NGOs: what’s the difference?
The technical foundation is the same, but the priorities are different.
An SEO audit for a news website focuses on the speed of indexing new content, proper news sitemaps, structured data for articles (date, author, section), and Google News and Discover performance. For media organizations, it is critical that a new publication appears in search within minutes — so even minor technical issues can cost thousands of views every day.
An SEO audit for an NGO website puts greater emphasis on overall technical health, accurate metadata for key pages (about the organization, projects, reports), E-E-A-T, and search authority. For NGOs, it is important that their website can be found for relevant topic-related queries — and that it comes across as a trustworthy source.
An SEO audit before a redesign or website migration is a separate and particularly important format. Changing the URL structure, CMS, or templates without proper preparation can wipe out years of accumulated traffic within days. A pre-redesign audit allows you to create a redirect map, preserve rankings, and avoid the most common migration mistakes.
What’s included in the service
- Technical SEO audit of the website — a complete review of all key parameters
- Prioritized list of fixes — so the developer immediately understands what needs to be addressed first
- Two follow-up checks after the fixes are implemented — essential because new issues often appear after changes are made
- Communication with the developer — we explain in plain language what needs to be done and why
- Metadata templates for duplicate pages — ready-to-implement solutions that can be applied right away
Who it’s for
- Media organizations experiencing a drop in traffic without an obvious reason
- Websites after moving to a new domain or switching CMS
- Publications that haven’t checked their website’s technical health for a long time
- Editorial teams before launching a new section or language version
Technical SEO Audit for Media Organizations
A technical SEO audit for media organizations is a comprehensive review of a website from the perspective of how Google sees and indexes it. For a news website, this is especially critical: a single error in the sitemap or article structure can cost thousands of views every day because new content may not appear in search results and Google News in time.
Does an NGO website need a technical SEO audit?
Yes — and often even more than a media website. NGO websites can accumulate technical issues over the years that go unnoticed because there is no daily traffic monitoring. As a result, important content about projects, reports, and the organization’s activities may simply not be found in search.
What’s the difference between audits for media and NGO websites?
The technical foundation is the same, but the focus is different. For media organizations, the key priorities are fast indexing of new content, properly configured news sitemaps, structured data for articles, and Google News performance. For NGOs, the focus is on overall technical health, metadata for key pages, and the website’s authority in Google’s eyes (E-E-A-T).
How long does an SEO audit take?
The first iteration takes 10 business days. Further checks after fixes depend on your developer’s pace of work: we review the website after each round of changes.
Do you communicate with developers?
Yes. We prepare the document in plain language rather than programming code, with a description of the issue and possible solutions. If the developer has questions during implementation, we answer them.
Do you check the website after changes are made?
Absolutely — two follow-up checks are already included in the price. Without them, the audit would not be complete: new issues almost always appear after fixes are implemented.
Are fixing the issues included in the price?
No — your developer handles the fixes. If you don’t have a developer or they are busy, we can implement the changes ourselves — this is a separate service for standard platforms such as WordPress.
Which audit does our website need?
Send us the link — we’ll take a preliminary look at your website and recommend the appropriate format.