What We Analyze
Research is a collaborative project with a media organization or donor focused on a selected topic. We analyze search results, data from Google Analytics, Google Search Console, and other SEO tools — and turn it into structured insights that can support decision-making.
The format, depth, and deliverables are agreed upon separately for each project.
What We Analyze
- Search demand — what and how people search by topic, region, and language
- Search results — who appears for these queries and why
- Google Analytics and Search Console data — actual audience behavior
- Media SEO performance — visibility, traffic, and rankings of specific publications
- Comparative analysis — independent media vs. other players in search results
How We Work
Each research project is unique. We start by clarifying the goals and hypotheses, agree on the methodology, collect and analyze the data, and then present the results in a convenient format — a presentation, report, or dashboard.
- Step 1: Brief — goals, hypotheses, geography scope, available data
- Step 2: Methodology — which tools and sources we use and how we interpret the results
- Step 3: Data collection and analysis
- Step 4: Results — a report, presentation, or dashboard with findings and recommendations
Who It’s For
- Donors and international organizations — to support grant program design and assess the media landscape
- Media organizations — to understand their position in search results and identify new opportunities
- Research centers and analysts — as a data source for broader research
- Editorial teams planning new sections or thematic projects
What types of research does SEOforMedia conduct?
We conduct SEO research for media organizations and NGOs: search demand and search results analysis, website audience research based on Google Search Console and GA4 data, media competitor analysis, research into information niches and regional markets, as well as research for grant applications and media projects
Why does a media organization need SEO research?
To understand what your audience is actually searching for — and answer those queries before competitors do. Research helps identify topics with unmet demand, find content that already has potential but is not reaching it, and build a data-driven content strategy rather than relying on assumptions
Why does an NGO need research?
To understand how people search for the topics your organization works on, whether they can find your website through those queries, and what competitors or partners are doing in the same niche. Research into your audience’s information needs can also help substantiate the relevance of projects for donors.
Can you prepare research for a grant application?
Yes. We prepare data on search demand, analyze the information niche and competitive landscape, and provide evidence of the relevance of the problem and the project’s potential. This data makes grant applications more specific and convincing for donors.
Can you research demand for a project that does not yet exist?
Yes — and this is one of the most useful research formats. We analyze whether there is demand for the topic you plan to develop, who is already present in the niche, and what the potential audience looks like. This allows you to make launch decisions based on data rather than assumptions.
Can you research another region or country?
Yes. We study demand, the language of search queries, competitors, and topical opportunities in a specific country or region. We work with Ukrainian-, English-, and other language markets.
Do you research Google News and Google Discover?
Yes. We analyze a website’s presence in these channels, which content receives visibility, and what needs to change to increase traffic from Google News and Discover.
In what format are the results provided?
Depending on the task, results can be delivered as tables, a presentation, or an analytical report with findings and recommendations. We agree on the format at the start so that the final result is convenient for your specific use case.
How long does the research take?
It depends on the scope and complexity. We agree on the exact timeline after the briefing, once we understand the task, available data sources, and expected outcome.