Stage 1: Data collection and briefing
- We build the foundation for the analysis: identify the topics and niches you have already been interested in and where you have expertise
- Through research and an initial analysis of competitors in Ukraine and worldwide, we add new topics based on our findings
- Select competitors
- Hold a kickoff call to approve the content areas we will analyze
Final: a list of content areas and key competitors we analyze.
Stage 2: SEO analysis
We analyze competitors and the selected areas — those approved at the end of Stage 1, as well as those whose content ranks in the TOP search results for the main keywords related to the topic.
Result:
- Competitor analysis tables and their key metrics. This includes the best practices of each competitor (for each area), as well as specific features and practices that perform well for them. For example: subdomains, internal linking patterns, sections, content structure, etc.
- We create a list of specific topics, narrowed down to 10 articles that should be created.
Final: a call and presentation of the results
Stage 3: One-year strategy with specific actions for the project
- Content strategy for 6–12 months. A list of topics and sections to prioritize. 10 ready-to-use content briefs with a complete structure (headings, subheadings, keywords, and description). A content plan with publishing frequency and expected KPIs.
- Recommendations for appearing in Google Discover, news aggregators, and feeds.
- Call and presentation of all results, followed by finalizing the strategy with the team.
What is SEO market analysis?
It is a study of the search environment in which your website operates: what your target audience is searching for, who is already answering those queries on Google, and where there are unmet information needs. Unlike general marketing analysis, SEO market analysis relies on real search data — queries, search volumes, rankings, and competitor behavior in search results.
What does the service include?
The analysis consists of several stages: briefing and defining the focus areas, data collection — search demand, competitors, seasonality, and topic niches — analysis of the results, and development of a one-year strategy with specific actions for each month. The process concludes with a call to present the results.
How is SEO market analysis different from market research?
Market research often relies on surveys, focus groups, or general trends. SEO market analysis is based on actual search behavior: how many people search for a specific topic, which words they use, when they search, and what they find in response. This allows content decisions to be based on actual demand rather than assumptions about the audience.
How do you identify competitors?
We look not only at direct competitors in the same niche, but also at those who actually occupy positions in Google search results for queries that matter to your website. Sometimes these are completely unexpected players — and knowing about them is important when building a strategy.
Can the analysis be conducted before launching a website?
Yes — and this is one of the most effective formats. Analyzing the niche before launch allows you to choose the right structure, identify priority topics, and avoid mistakes that would otherwise take months to fix.
Is the service suitable for NGOs?
Yes. Competitor analysis for NGOs and research into their audiences’ information needs are separate areas of our work. We understand the specifics of NGOs: different goals, different audiences, and often a grant-funded context. The results can be used both for a communications strategy and to support project proposals to donors.
Does the analysis show competitors’ exact traffic?
No — and this is important to understand. Competitor traffic data from external tools (Ahrefs, Semrush, Serpstat) is estimated rather than exact. We use this data as a reference point and always explain its accuracy limitations. Only the competitor themselves knows their actual traffic.
What does the client receive?
Tables with competitor analysis and their key metrics, a list of specific content topics, a one-year strategy with monthly actions, and a call to present the results. The final document format is agreed upon in advance: a spreadsheet, presentation, or report.