United24 Media is a Ukrainian international news and analytical media organization covering Ukraine, the war, sanctions, and military operations. The project launched in September 2023 with a domain that had no traffic, no history, and no algorithmic trust from Google.
Goals
- Starting from zero, get into Google search results in less than a year.
- Stable organic visibility, rather than one-off traffic spikes around news events.
- Appear regularly in Google Discover and Google News.
- Build trust in a new source covering war and security topics, where Google is particularly cautious.
- International audience (the US, UK, and Canada), rather than only local traffic.
- Traffic that is predictable and repeatable, rather than dependent on random news events.
Collaboration format: full SEO support from launch
What We Did
- Built an SEO strategy for a media organization from scratch
- Launched a topic and content brief system based on real search demand
- Restructured content structure, tags, and internal linking
- Strengthened E-E-A-T for war and security topics
- Got the media organization into Google News
- Images as a separate growth channel
- Prepared the website for key Google updates without traffic declines
Result
Compared with 2024, organic search grew by more than 3× in clicks and impressions, while the average position improved by more than 6 positions.
In 2025, Google Discover evolved from an experimental channel into a major reach driver for United24Media, generating 155 million impressions and 17.1 million clicks.
Compared with 2024, this represents multiple-fold growth, inevitably accompanied by a decline in CTR as the audience expanded. Google has “learned” which content can scale. There are topics and formats that Discover regularly picks up.
Google News has become a stable channel with regular spikes and active algorithmic testing of the publication.
A significant share of the traffic comes from the US, the UK, Canada, and other English-speaking countries.
United24Media is a Ukrainian project launched from scratch in 2023 that grew into an international media organization with millions of users reached over just a few years.
Starting with no traffic or domain history, United24Media gradually built a stable presence across Google Search, News, and Discover and developed an international audience. This growth resulted from systematic work on content, content presentation, and source credibility — rather than one-off news events or short-term spikes.