Training for editorial teams that have heard of ChatGPT and may have already tried it — but still don’t understand how AI actually fits into newsroom workflows, where it really saves time, and where it only creates risks.
We take a practical approach: which tools are worth knowing, how to use them safely, and how to use AI specifically to grow traffic from Google.
What We Cover
- what AI does well and what you should not rely on it for — and why
- AI hallucinations: what they are and how to minimize risks for your editorial team
- tools for fact-checking and detecting misinformation
- how to write prompts that produce useful results — hands-on practice with real tasks
- we create an AI assistant for your editorial team’s current tasks during the training
- AI tools for SEO: keyword and topic research and metadata optimization
- media case studies: how other publishers are already integrating AI into their workflows
Format: Online or in person — at least 2 sessions of 2+ hours.
What the Editorial Team Gets
- hands-on exercises during the training — not theory, but practical work with the tools
- the training presentation with all links and instructions
- a recording of the training if the format is online