Training for editorial teams that have Google Analytics but find the numbers either overwhelming or simply unclear. There is traffic, but it’s not clear what to do with it next.
We look at GA4 from an editorial perspective: which metrics really matter for media organizations, how to read the data correctly, and how to use analytics to inform editorial decisions rather than simply produce reports.
What We Cover
- which GA4 metrics matter specifically for media organizations — and which ones are not worth focusing on
- how to set up automated reports so you don’t have to search for data manually every time
- why traffic drops, how to find popular content, and answers to other common editorial questions
- how to understand whether readers finish articles — and what to do if they don’t
- how to measure the performance of different sources: search, social media, and news aggregators
- why GA4 numbers differ from what the previous analytics system showed
- how to analyze language versions of a website: subfolders, subdomains, and separate reports
Format: Online or in person — at least 1.5 hours.
What the Editorial Team Gets
- an analysis of your own Google Analytics data — not abstract examples
- hands-on exercises during the training
- the training presentation with all links and instructions
- a recording of the training if the format is online