Training for editorial teams that want their content to be found by readers — not only those who already know the publication, but also those simply searching for a topic on Google.
We explain how search engines work, what they expect from content, and what prevents your articles from reaching the first page. Everything is based on examples from your editorial team, not abstract theory.
What We Cover
- where search traffic comes from and how it differs from other sources
- what metadata is, how to fill it in correctly, and which mistakes almost everyone makes
- where and why to look for keywords — and when it is actually necessary
- how to write and structure content so that Google notices it
- how to use links correctly and add captions to images
- how to get into Google News and Google Discover — and what it takes
- how and why to update old content
What the Editorial Team Gets:
- an analysis of mistakes using examples from your own content
- an SEO checklist with the key rules — ready to keep above your desk
- the training presentation with all links and instructions
- practical exercises and homework between sessions, with our feedback
- a recording of the training if the format is online