Training for editorial teams that want to understand what is happening with their website in Google — without help from a developer or unnecessary costs. Google Search Console provides all the necessary information for free, but most editorial teams either don’t know about it or don’t understand how to read the data.
We cover Search Console from A to Z — using your website as an example.
What We Cover
- what Google Search Console is and how it differs from Google Analytics
- what data Search Console shows and how to interpret it correctly
- which queries bring readers to your website and how to use this information
- how to find content that is already visible in Google but gets no clicks — and what to do about it
- how to see which countries, devices, and pages readers come from
- how to check the technical health of your website: indexing errors and pages with issues
- how to track your website’s presence in Google Discover and Google News
Format: Online or in person — at least 1 hour.
What the Editorial Team Gets
- an analysis of errors in your own Google Search Console
- practical exercises during the training
- the training presentation with links and screenshots
- a recording of the training if the format is online