«Точка Доступу» is an independent online publication from Kropyvnytskyi. It focuses on covering local government decisions and their impact on the community, as well as investigative journalism and socially important topics. The publication focuses on explanatory and analytical journalism.
Goals
The team reached out after a noticeable decline in organic traffic.
An initial analysis indicated that the decline could be caused by technical limitations of the website, which were affecting indexing and search visibility.
What We Did
- comprehensive technical audit (indexing, crawl errors, duplicates, speed, structure)
- preparation of a prioritized fix plan
- implementation of changes by SEOforMedia technical specialists
- follow-up check after implementation
Result
Within the project, technical barriers that were preventing proper page indexing were eliminated, which positively affected the website’s search visibility. After the changes were implemented, the website gradually returned to stable organic traffic growth and began growing again.
In addition, the work established a technical foundation for further content scaling without the risk of recurring traffic declines.
The case shows that even strong editorial teams can lose traffic due to technical factors that are not always visible without an in-depth audit.
Timely identification of issues and their full implementation can not only stop the decline but also return the website to stable growth in organic search.