30,000 Views After a Single Session: Malanka Media Case Study

Malanka Media (Malanka Action) is an independent Belarusian opposition media organization creating high-quality video content for audiences seeking an alternative to state propaganda. The collaboration took place as part of SEOforMedia’s partnership with the Thomson Foundation.

Goals

Malanka Media was launching two video documentaries about the band Bi-2 and wanted to maximize reach at launch — so that important independent content could find its audience.

Starting Point — Before Optimization

  • Previous videos were published without proper SEO optimization
  • Average views — 3,000–5,000 per video
  • Descriptions, tags, and timestamps were not helping attract new audiences

What We Did

We analyzed competitors and the band’s previous interviews and collected relevant keywords for the channel’s target audience.

We prepared timestamps and tags with key phrases and compiled a document with recommendations.

The Malanka Media team implemented all the recommendations in the descriptions, tags, and timestamps of both videos before publication.

End Point — Results

    • First video — 30,000 views
    • Second video — 18,000 views

    That is 6–10 times more than the channel’s average performance before optimization.

Independent media need SEO just as much as larger outlets — and sometimes even more, because organic reach is often their only distribution channel. A single preparation session before the video launch delivered a result the channel had not achieved in years.