MH4U (Mental Health for Ukraine) is a project focused on supporting mental health system reform in Ukraine. The MH4U website serves as a public information resource for a broad audience, professionals, and government stakeholders.
Goals
- increasing the organic visibility of mental health content;
- aligning content with users’ actual search demand;
- establishing the resource as a reliable source of information on a sensitive topic.
Collaboration format: monthly SEO support since April 2025
What We Did
- Content briefs for new materials based on real search demand.
- Updated existing content by adding relevant search queries.
- Implemented a tag system to improve navigation and topical structure.
- Internal linking to strengthen rankings in search results.
- FAQ sections and corresponding structured data markup.
- Prepared for Google updates, including the introduction of AI Overviews, without negatively affecting the website’s visibility.
Result
After active SEO work began, traffic showed significant growth: the number of clicks increased by approximately 27%.
Impressions increased by approximately 66%. The average position remained stable, while the slight decline in CTR is related to reaching a broader audience.
A steady increase in the website’s overall visibility in Google was recorded.
The website consistently ranks in the top 20 and top 100 for a broad range of informational queries.
The semantic footprint is expanding — the resource is covering an increasing number of queries related to mental health.
MH4U content appears in AI-generated answers and information panels for queries such as “what is…”, “why…”, and “how to help…”.
MH4U is an example of how an informational project in the mental health field can systematically grow its organic presence without aggressive content marketing.
Growth is achieved through work on structure, content, and alignment with actual search demand, allowing the resource to remain visible and useful over the long term.