Case: Training and Technical Audit for the NGO «Жінки в медіа»
The NGO «Жінки в медіа» documents online attacks against women journalists, combats sexism in the media, and supports media professionals in Ukraine. The topic is important and socially significant, but the website was not receiving stable organic traffic that could provide independent audience reach.
Goals
Build a stable presence in Google — so important content about online violence, journalists’ rights, and gender equality can reach readers organically, without relying on social media or donor-funded promotion.
Starting Point — Before the Work Began
- Search clicks: ~1,020 over 6 months
- Impressions: ~24,000 over 6 months
- Average position: 6.9
- Traffic was unstable, with no clear growth trend
What We Did
We provided content SEO training for the team — covering how to write content that can be found by Google, how to fill in metadata, work with keywords, and get featured in Google News and Discover.
In parallel, we conducted a technical audit of the website — identifying issues that hindered indexing and preparing prioritized recommendations for the developer. We also provided recommendations on content structure and search resilience — particularly important for an organization covering sensitive topics that may face targeted attacks on its reputation in search results.
End Point — Results (6 Months Later)
What Changed:
- Search clicks: ~8,390 over 6 months (+722%)
- Impressions: ~286,000 over 6 months (+1,092%)
- Average position: 7.6 (the website expanded its reach — the position reflects visibility across new query clusters)
- Traffic has stabilized and continues to grow
For organizations that cover important social issues, SEO is not just about traffic. It is about resilience: ensuring that content reaches readers regardless of social media algorithms, advertising budgets, or external pressure. After the training and technical audit, «Жінки в медіа» achieved exactly that — organic traffic that continues to grow on its own.