Training for media organizations and NGOs that run a YouTube channel but whose videos get fewer views than they could. Most often, the problem is not the quality of the content, but the fact that YouTube simply doesn’t understand who to show it to.
We cover the full cycle: from video and channel optimization to content strategy, promotion, and analytics. Everything is based on examples from your channel.
What We Cover
Step 0: Setup
- where optimized videos appear and why it matters
- common optimization mistakes for each video: descriptions, tags, timestamps, titles
- how and where to find keywords for YouTube
- AI tools for video design
- channel setup mistakes
Step 1: Content Strategy
- formats for publishers and the content pyramid
- how to work with YouTube Shorts
Step 2: Video Marketing
- what really affects video promotion and which approaches work
- how to promote and optimize videos on your own website
Step 3: Analytics
- which tools to use and which metrics to track
Format: Online or in person — at least 2 sessions of 2+ hours.
What the Editorial Team Gets
- an analysis of mistakes using examples from your channel
- homework between sessions with our feedback
- the training presentation with all links and instructions
- a recording of the training if the format is online