Training for editorial teams that want to write content not at random, but on topics people are actually searching for. Serpstat is a tool that shows search demand, competitors, and growth opportunities. After the training, every journalist will be able to find topics independently and create content briefs.
We take a hands-on approach: we don’t just look at the tool — we use it directly during the training.
What We Cover
- how to research search demand and understand what your audience is searching for
- how to analyze competitors and find topics they cover but you don’t
- how to create content briefs using a template — and check the results right away
- how to find already published content that should be updated
- how to use Google Search Console together with Serpstat for content decisions
Format: Online or in person — at least 2 sessions of 1.5+ hours.
Between sessions, each participant prepares 10 content briefs — during the second session, we review and improve them together.
What the Editorial Team Gets
- an analysis of mistakes using examples from your content and topics
- hands-on exercises during both sessions and homework with our feedback
- the training presentation with all links and instructions
- a recording of the training if the format is online
Important: to participate in the training, the editorial team must separately pay for Serpstat access for journalists.